Both agencies worked with the Steering Committee to develop a comprehensive naming and branding brief. A brand architecture was developed that would communicate creative, leading edge, state of the art, high tech, developing, thriving, and future.
We created Buzz Quarter.
Based in Clonmel, whose Irish meaning is ‘honey meadow’
A rural setting but urban sounding
Bees – as a collective, working and living together.
Energetic, drive, thriving, supportive
Has numerous meanings such as;
a place to live or a district to work
a place for soldiers (history of army barracks in Clonmel & Tipperary)
people who provide help
Caroline and Una were delighted to be involved in creation of BuzzQuarter